42 Beers is a Press42.com sponsored event whose mission is to promote and showcase good communication and presentation practices for startups. The idea is to build a great community of both startups and bloggers around Press42 that share their knowledge to help startups get better at communicating what they do. The event will showcase 2 startups that will go on stage for a 5 minute pitch. Afterwards, the audience will give them feedback on the presentations. After this, the Press42 crew will showcase their own version of the startup's pitch to the audience, demoing new spins on the startup's idea, slides and presentation. The conclusion is that the showcased startups get a 360 review of their message, not only from the Press42 crew, but from the audience, which after all, might be their potential customers.

The Press42 Workshop was born to help startups craft their messages to achieve maximum exposure in the media. While working at accelerators Alex discovered that the real issue with many startups was that they had a hard time either raising big money or reaching out to a large customer base because they didn't know how to reach out to the bloggers and journalists. This workshop is designed to fix that. To give startups the tools and tips they need to be able to craft powerful stories that move journalists and make them write about your startup. While your startup is the product, your story is your voice, make it impressive. What they say about us (TechHub, London, Feb 2012):

"Alex's workshop will help liberate you from  conventional (boring) PR approaches! Practical + Useful. Great for techies."

"Invaluable insight into the life of the blogger/journalist - and how to help them help us! Engaging and perfectly pitched."

"Awesome workshop - highly actionable. We realised what PR fails we made so far and will surely get better coverage for our next release."

"Thanks for an awesome workshop, the tech community is now a much less scarier place for launching a start-up! watch out, we're coming"